This 3rd edition continues to provide a clear analysis of what Solutions Marketing is everything about. The book is enhanced with lots of illuminating case research studies. What makes this brand-new edition attracting the readers are the restructured chapters.
In addition, brand-new cases have actually been included and the existing cases have actually been upgraded to make the text based on the existing circumstance. The cases, set within the Indian context, provide an useful measurement to the topic, acquainting the trainee with the advancements in the Provider Marketing location in India today.
What is New to This Edition: – Upgraded cases and figures included with existing information The modified edition, with its focus on current information and the modern Provider Marketing circumstance is a perfect buddy for the budding supervisors.
It ought to likewise be of excellent usage to the practicing supervisors going to different Management Advancement Programmes (MDPs) and Executive Advancement Programmes (EDPs).
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