General Mills accelerates cereal and snack bars method to preserve COVID-driven development

Jeff Harmening, General Mills’ CEO and president, revealed the corporation’s new Accelerate method at the Consumer Analyst Group of New York conference held previously this week (16 February).

Non-stop Innovating by creating brand-new options to genuine customer issues, leveraging greater speed to market on core platform innovation and discovering new areas of growth through experimentation and in-market learning.

Driving value

General Mills– which produced net sales of $176 bn in FY2020– is banking on Accelerate to result in a long-lasting organic sales development of 2%to 3%, and mid- to high-single-digit adjusted earnings per share development in consistent currencies.