It is said the future comes from Communication. And appropriately so. For today, more than ever before, the requirement for reliable interaction is being felt. This is particularly true of company communication due to the fact that, companies in their efforts to excel in service and outshine their rivals, have to be precise and extremely effective in their interaction to please all its stakeholders– be they suppliers, distributors, advertisers or clients. This book on Company Communication, now in its 2nd Edition, gives fore the multidimensional aspects of Service Communication– ranging from listening, speaking, developing capability, to showing appropriate body movement. The book stresses that comprehending the understandings and mindsets of the communicators and the context are crucial for company communication. This book, which is the outcome of the rich and the huge experience of Dr. Asha Kaul and her interaction with the dazzling young minds at IIM Ahmedabad and other B-schools, should be of enormous worth to the budding along with practicing managers. All readers will discover this brand-new edition extremely useful, refreshingly different, and delectably delightful. What’s New to This Edition: – Extensive usage of examples, anecdotes, and short case research studies to exhibit the points/issues. – List and Summary which are all set reckoners for a student hard pressed for time yet desirous of discovering and modification. – Learning Goals for each chapter and area, which bring focus to the text. – Activities in which the student can take part and evaluate interaction proficiency. – Comprehensive area on workouts at the end of each chapter, which are application oriented and check the trainee’s grasp of the topic. The book is advised by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php
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